In the age of AI, digital marketing has significantly surpassed traditional marketing. Skilled digital marketers are essential for organisations looking to gain a competitive edge. Our Bachelor of Digital Marketing program equips you with essential skills such as search engine optimisation (SEO), social media management, data analytics and content creation - all of which are crucial for competing in today's job market.
You will be immersed in the entire marketing process - from developing high-level marketing plans to executing targeted communication campaigns that effectively deliver products and services to diverse audiences. This practical knowledge is reinforced through industry-led projects where you will tackle real-world challenges and develop innovative solutions.
Throughout the program, you will have the opportunity to engage directly with the professional world through a range of activities, including industry client projects, internship placements, research partnerships, and innovation and entrepreneur collaborations. You'll also gain valuable insights from industry speakers and workshops.
Studying digital marketing at RMIT is also about learning and applying technology using the latest tools and innovations, preparing you to become a future-ready digital marketing professional.
The program offers a choice of 12 business minors, allowing you to customise your learning journey and build the adaptable skills and mindset needed to successfully navigate a variety of industry landscapes.
RMIT's College of Business and Law is anÌýÌý– the world’s largest business education alliance.
AACSB accreditation is a globally recognised standard of excellence for business schools, with members in over 100 countries and territories. It signifies a commitment to quality, continuous improvement and high-quality business education.
The structure displayed shows the advised program structure and progression.Ìý
* 91tv elective:Ìý91tv can choose from elective courses offered across the university in any other program. ÌýÌý
** Business option:Ìý91tv can use four business options to form a minor of their choice (each minor consists of four courses within one discipline).
Program guides for and .
As a Marketing graduate you will be required to engage in marketing practice both as an individual and as a team member in diverse organisations and communities. In this program you will integrate marketing theory and technical proficiency in a range of marketing applications and contexts that enable you to respond to specific business situations. Your focus will be on the customer’s perspective and value creation, while accepting your accountability to competing stakeholders. The Digital Marketing program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organisations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Ìý
RMIT provides world-classÌýblended learningÌýwith both face-to-face and online experiences in a global network, a supportive community, and real-world skills.
When you successfully complete this program, you may be eligible for entry into an RMIT honours or postgraduate program in Vietnam and Australia.
Payments can be made each semester, on a course-by-course basis.
Fee program |
Annual tuition feeÌý(based on full time study load - 8 courses) |
Whole program fee(24 courses - 288 credits)
|
Ìý |
14,345ÌýUSD (indicative USD fee)Ìý~Ìý 375,840,000 VNDÌý | 43,035ÌýUSDÌý(indicative USD fee)Ìý~Ìý1,127,520,000 VND |
Successfully completeÌýRMIT Vietnam English Advanced,Ìýor complete one of the following English proficiency tests:
For otherÌýrecognisedÌýEnglish results, please viewÌý.
There are no prerequisite subjects required for entry into this qualification.
Previous study and proficiency tests are recognised for two years from the completion date or test date to the program commencement date unless stated otherwise.ÌýRMIT does not accept scores from at-home or online testing.
Where you have achieved more than one form of English language proficiency only the mostÌýrelevantÌýachievement will be considered in the admission decision.
Please contact the RMIT Vietnam Student Recruitment team for more information.
Don't meet the English language test scores? Successfully complete English for 91tvÌýfor entry into this program.Ìý
Come from a partner institution? RMIT has pathway arrangements with many partner institutions around the world. If your institution has a pathway arrangement with RMIT, you may be able to receive credit and reduce the time it will take to complete your preferred RMIT program.Ìý
If you have qualifications from an institution that is not an RMIT partner, credit into your RMIT program will be assessed on a case-by-case basis.
Please contact the RMIT Vietnam Student Recruitment team for more information.
