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Introduction to Advertising

Introduction to Advertising

  • Workshop leader: Hien Nguyen
  • Each of these workshops is designed to assist with assignment preparation.
  • You only need to attend one of the sessions within the same week, as both workshops are the same.Ìý

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Connecting Brand Strategy to IMC Execution

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3 Wed, Nov 12, 2025 2:30 pm – 4:30 pmÌý SGS 1.4.37
4 Mon, Nov 17, 2025ÌýÌý 12 pm – 2 pm SGS 1.4.37

Turning Insights into Strategic Recommendations

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6 Wed, Dec 3, 2025 2:30 pm – 4:30 pm SGS 1.4.37
7 Mon, Dec 8, 2025 12 pm – 2 pm SGS 1.4.37

Creative Execution and Engaging Pitch

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10 Wed, Dec 31, 2025ÌýÌý 2:30 pm – 4:30 pmÌý SGS 1.4.37
10 Fri, Jan 2, 2026 2 pm – 4 pm SGS 1.4.37