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Building trust: A strategic shift for Vietnamese businesses

Building trust: A strategic shift for Vietnamese businesses

According to Dr Erhan Atay, Senior Lecturer in Human Resource Management at RMIT Vietnam, outdated management styles are slowing Vietnamese companies down. To stay competitive, they must shift from control to trust.

Alt Text is not present for this image, Taking dc:title 'news-1-rethink-micromanagement-dr-erhan-atay' Dr Erhan Atay, Senior Lecturer in Human Resource Management, RMIT Vietnam

The price of control: speed, innovation, and reversal

Micromanaging stifles innovation. When workers are mistrusted and micromanaged, they avoid risks and stick to instructions – creating a culture of compliance, not creativity. In fast-changing sectors like fintech, logistics, or consumer goods, this can have a profound effect.

Agility is also lost to micromanagement. When every decision needs approval, organisations become slow and bureaucratic. While teams empowered to act independently respond faster to customer needs and seize opportunities.

This is especially true for Vietnam’s younger workforce. Digital natives in their 20s and 30s want to contribute and grow. In rigid environments, they disengage or leave. Top talent turnover is not just a labour market issue, it’s a direct result of stale management.

Trust as a driver of performance and transformation

Creating a culture of trust is not only about removing structure or control. It is about moving away from task-level monitoring towards outcome-based accountability. Managers who trust their people empower them to choose how best to achieve goals, with themselves available for guidance and support. This provokes initiative and creates ownership of work. 

Alt Text is not present for this image, Taking dc:title 'news-2-rethink-micromanagement' Micromanaging may have worked before, but in today’s knowledge economy, trust is essential. (Image: Thirdman – pexels.com)

Research shows that trustful workplaces result in higher job satisfaction, motivation, and productivity. Some Vietnamese startups such as MoMo and Tiki have embraced cross-functional teams and agile project management. Workers are free to work independently with little supervision, and success is measured by performance rather than by the amount of time an individual spends in front of their desk. 

Trust is at the centre of effective digital transformation too. New technologies need to be rapidly tried out, tested, and learned from failure. These are not cultures that can be maintained where failure is not rewarded or where every choice must flow upwards. Rather, companies with psychological safety, where workers can speak freely, experiment, and confess when they mess up, will be more successful at digital tools and systems. 

Vietnam's competitive advantage: human capital, not hierarchy

Vietnam's sustainable competitive edge will be its people. It possesses a young, ambitious, and increasingly educated talent pool primed to propel growth and innovation.

Forward-thinking companies, particularly foreign-invested companies in Vietnam, have realised this. They are transforming their organisational structure, work arrangements, and decision-making responsibilities. These practices not only attract superior talent but also enhance performance. Multinational high-tech companies like Samsung and Intel, invested significant resources in leadership development and autonomy in their Vietnamese subsidiaries, empowering middle managers and engineers rather than waiting for directions from above. 

Small businesses must catch up. Many are still mired in ancient values of respect for age and hierarchy, where young staff cannot make a contribution. This generates a one-way information culture, where feedback is repressed and innovative ideas go unheard. A movement towards a trust model can turn things around. 

The way forward: letting go of control

Micromanagement is usually fear-driven – fear that things will not be done right, that power will be lost, or that results will be compromised if they are not closely managed. But the facts indicate otherwise. When managers let go of authoritarian control and focus on definite objectives, open communication, and respect, team performance improves. 

This transformation requires training, psychological adaptation, and sometimes re-engineering of the organisation. Managers will have to master the skill of coaching. Employees will have to be empowered with tools and confidence to sponsor initiatives, make choices, and take responsibility. Organisational systems, ranging from appraisals to decision-making processes, will have to establish trust, not destroy it. 

Organisations that can learn will thrive in an ambiguous world, be able to draw and keep talented people better, respond to new technology, and build more aligned and engaged workforces. Those who may find themselves stuck – unable to innovate, unable to keep talent, and ultimately, unable to compete. 

In a knowledge economy, trust is not a luxury – it's a requirement. Vietnamese companies that accept this change will not just improve inner culture but also set themselves up for long-term success in the global economy. 

True leadership is about making space for others to flourish. And that begins with trust. 

Story: Dr Erhan Atay, Senior Lecturer in Human Resource Management, RMIT Vietnam

Thumbnail image: Mart Production – pexels.com

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